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But the advertising technology companies that offer these easy-to-use services impose few regulations, inspiring sites that publish fake news to maximize revenue.
Advertisers and more highly trafficked publishers are increasingly urging ad networks to clean up their acts. Media critics and politicians want action too. They fear that misinformation leaves readers ill-equipped to make decisions. Violent consequences were highlighted last week when a man allegedly brought a rifle to a Washington, D.C., pizzeria that fake news websites had pegged as a haven for pedophiles.
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But the advertising technology companies that offer these easy-to-use services impose few regulations, inspiring sites that publish fake news to maximize revenue.
Advertisers and more highly trafficked publishers are increasingly urging ad networks to clean up their acts. Media critics and politicians want action too. They fear that misinformation leaves readers ill-equipped to make decisions. Violent consequences were highlighted last week when a man allegedly brought a rifle to a Washington, D.C., pizzeria that fake news websites had pegged as a haven for pedophiles.